Work Shop New Town brings African designers to Jo’burg

An innovative new retail concept with over 100 of the best local fashion, design and lifestyle brands under one historic roof

Work shop New Town

Work Shop New Town, the fashion, lifestyle and design retail concept that opened at the end of 2015, has paved the way for 16 South African designers and African design stores to open their first-ever retail spaces, and an additional 11 designers to debut in Jo’burg.

Work Shop New Town

One such designer is Laduma Ngxokolo, whose brand, MaXhosa by Laduma, recently scooped the Most Beautiful Object In South Africa Award at Design Indaba, for the versatility of his black and white shawl.

Laduma Ngxokolo wearing his winning shawl

Laduma Ngxokolo wearing his winning shawl

Located in the historical Potato Sheds, which were an integral part of the city’s industrial boom in the early 1900s, Work Shop New Town is a fresh retail concept sure to inspire everyone that visits it.

Work Shop New Town interior

The space houses over 100 local and African brands in its 42 stores and has been curated to be a commercial hub for the design industry. Trevyn McGowan, whose company, Source, was brought on to design, curate and manage the space, says, “Joburg has never before had such a permanent concentrated retail offering of African brands. Through Work Shop New Town, we hope to see these businesses grow and develop as they collaborate and engage with like-minded creatives in this dynamic environment.”

Work Shop New Town


Trading times:

Monday to Friday: 10:00-18:00
Saturday: 10:00-19:00
Sunday: 10:00-15:00


100 Carr Street, Newtown Junction, Newtown, Jo’burg