Sanlam Handmade Contemporary Fair Q&A: Time Anchor Distillery

We chat to Shanna-Rae Wilby, owner of Time Anchor Distillery based in Jo’burg. She started out making her own vodka and Skittles concoction while at university and the rest is history

A big thank-you to all of the craft spirit lovers who showed their support out in Magaliesburg at the Cellar Rats festival today! #craft #craftdistillery #festival #letsdrinkatad #magaliesburg

A photo posted by Time Anchor Distillery (@time_anchor_distillery) on

Why did you choose this career?
I’ve always had a passion for creating and crafting products – when I was five years old I sold homemade lemonade from our driveway. Years after making infused vodkas for varsity parties a friend asked me to make some for her again, I became fascinated with the world of distillation and the science behind it.

Where did you study?
I studied a BBA at Varsity College in Durban but I’m self-taught in the art of distillation.

If you didn’t own Time Anchor Distillery what would you do instead?
I cant even imagine what it would be like not owning Time Anchor Distillery. I’m sure that I would be crafting something equally as great.

Who or what is your biggest inspiration?
My biggest inspiration has been the determination and success of women entrepreneurs in our country. The person who has been my biggest inspiration has been my mother, she has always weathered every storm and taught me that it’s not success that defines you, but rather how you rise above and beat challenges in your own way.

What has been the highlight of your career?
There isn’t a single highlight, but rather seeing how much people enjoy the product.

Your decor style in three words.
Industrial, polished, storied.

Instagram, Twitter or Facebook?
All three! Follow TAD on Facebook, Twitter @Time_Anchor and Instagram @Time_Anchor_Distillery

Top tip for anyone wanting to open a distillery?
Be patient, take your time in producing a product that you are 100% happy with and don’t rush it.

Favourite item in your home right now?
Black Vanilla Home Spray from Zara Home.

Your guilty pleasure?
Ooh La La’s Turkish delight.

What current food trend is your favourite?
Knowing what’s in your food and eating clean. I’m vegan and I’m so motivated to look into more creative eating options.


What are you working on right now?
A limited edition gin recipe.

What’s the best thing you ever bought?
My pair of Doc Martin boots, I can wear them all day, at festivals and events and my feet never hurt!

What’s your indispensable tool/accessory/gadget?
My hydrometer at the distillery. It measures the alcohol by volume in our products.

What’s your dream project?
Creating our own whisky, which we’re actually casking this year.