We chat to Adam Hoets, the visionary behind award-winning lighting design company willowlamp. From chandeliers to lamps, standard works to bespoke creations, the Cape Town-based company has added both light and lustre to numerous hotels and restaurants around the world, as well as several private residences and working spaces
Why did you choose this career?
I was a registered practicing architect at the time that I came up with the idea of designing lighting. From there, things just took off and willowlamp took on a life of its own. So, it’s fair to say that willowlamp and lighting design chose me. But, as much as I love architecture, I think I always knew I’d find my calling and make my living by establishing my name somewhere else and that it would be art and design related.
If you didn’t become a designer what would you be doing instead?
I would have continued working as an architect albeit as a highly creative and artistic one.
Who or what is your biggest inspiration?
Probably Antonio Gaudi and his Sagrada Familia.
What has been the highlight of your career?
Owning my own company and having the freedom to let my creativity run wild.
Your decor style in three words?
I don’t really think in terms of fashion or style but I like to combine modern, clean design and an eclectic mixture of art and furniture.
Which do you prefer – Instagram, Twitter or Facebook, and why?
I never got into Instagram or Twitter, I just don’t have the time. I do use Facebook, but even this irritates me at times – I think we need a new Facebook that’s free from ads and sneaky marketing ploys.
Top tip for anyone wanting to be a designer?
As the saying goes; 99% perspiration and 1% inspiration – except that the 1% inspiration is everything.
Favourite item in your home right now?
My water tanks.
Your guilty pleasure?
Fire, chocolate, wine and Game of Thrones.
What current decor trend is your favourite?
Timeless, beautiful design that will transcend any trend. I don’t subscribe to trends. To me they just fuel consumerism, consumption and waste.
What are you working on right now?
I’m working on launching an entire new collection of lighting designs, from exotic, fanciful art pieces to more humble, beautiful and accessible works for smaller spaces. I’ll also be putting on an exhibition at Youngblood Gallery on Bree Street.
What’s the best thing you ever bought?
What’s your dream project?
I have already been involved in a few. Large-scale immersive design installations really blow my hair back, but perhaps working alongside a super famous architect on something extra-ordinary and creative could be a highlight.